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312% reach lift on a serum launch

Lumi Skincare · Beauty

312%reach vs previous launch

5.4×return on creator spend

48pieces of reusable UGC

Sold outin 11 days

The challenge

Lumi was launching a hero serum into a crowded market with a modest budget and no creator relationships. Paid social alone wasn't converting cold audiences.

The approach

Used AI discovery to find 18 skincare micro-creators with >7% engagement in NZ & AU
Auto-generated personalized gifting outreach that referenced each creator's routine
Ran an approvals workspace for before/after reels with consistent hooks
Tracked EMV and promo-code conversions live

"We finally had a creator engine instead of random DMs. HypeFlow paid for itself before the first restock."— Head of Growth, Lumi Skincare

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