Influence has an attribution reputation problem — not because it doesn't work, but because teams report the wrong numbers. Likes don't survive a finance review.
Build your report in three layers: earned media value for awareness, engagement quality for consideration, and coded/linked conversions for revenue. Show all three and the story becomes credible.
Unique promo codes and trackable links per creator are the simplest attribution upgrade you can make this week. Pair them with live dashboards so results are never a month-end surprise.
Finally, compare creator-level ROI, not campaign averages. The average hides your winners — and your winners are the entire strategy for next quarter.
